Steve Jobs storytelling framework: 1. Use a hook: A tantalizing statement to draw the audience in. 2. Create the buildup: Set the context by using comparisons on the scale you hope to achieve. 3. Introduce confrontation: If there’s no problem, then there’s no suspense, no entertainment.Every great story has a villain – whether fiction or in business. 4. Climax: Bring on the drama. 5. Demonstrate it: Show your audience why your product – your story – is important. 6. Bring back the problem: Remind everyone how annoying the current state is. It’s painful — and that’s why your product is needed. 7. Wrap it up: Position your product as an elixir.
"We have never needed positive spiritual momentum more than we do now, to counteract the speed with which evil and the darker signs of the times are intensifying. Positive spiritual momentum will keep us moving forward amid the fear and uncertainty created by pandemics, tsunamis, volcanic eruptions, and armed hostilities. Spiritual momentum can help us withstand the relentless, wicked attacks of the adversary and thwart his efforts to erode our personal spiritual foundation." Russell M Nelson